A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season-and how we as consumers can stop getting played. These unsettling stories of today's viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?ĭrawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it's from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. Reviewers and celebrities flock to London's top-rated restaurant that's little more than a backyard shed. : Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internetand Why Were Following (9781335016492) by Bluestone, Gabrielle and. Respected investors pour millions into a start-up centered around fake blood tests. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our. We live in an age where scams are the new normal. Scams are hot right now, and Bluestone covers the hottest here. From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age-and why we can't stop falling for them.
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